Operational and commercial relaunch of Ada Tourism Stakeholders Association
The mission of the project is to achieve the positioning and sustainability of Ada Tourism Association within the local and international sustainable tourism market so that it can fulfill its purpose of promoting local employment, culture, landscapes and community of the Ada Region, Ghana.
Relevant data
Place
Ada, Ghana
Year of start
September 2015
Current situation:
in progress
BEINE collaborates by providing the methodology and management tools to develop the new business plan .
And developing audiovisual material.
Objectives achieved
Reformulation of the business plan seeking to create sustainable products with economic profitability.
Reactivation of the Association, network of contacts and activities.
Members of Ada Tourism
companies in the sector
traditional authorities
local assembly
community
other entities
The tourism sector is beginning to reactivate, with the goal of making it sustainable for businesses, the community and the environment.
Main needs:
new business plan
network of contacts
sustainable profitability
Ways to collaborate on this project
Proposing activities, programs, campaigns to continue fulfilling the economic, social and environmental purposes of the Ada Tourism Stakeholders Association.
Contact us for more information
Brief description of the project
BEINE collaborates by providing the methodology and management tools to develop the new business plan that includes profitable, sustainable products and services with a positive impact on all stakeholders (partners, governments and traditional authorities, local people, visitors and the natural environment of Ada). Tools such as Theory of Change , Panel of Stakeholders , and formulation of KPIs are some of those included in the study.
In addition to the creation and production of new audio-visual materials to promote the place and the Association .
During 2015, BEINE collaborators have held face-to-face meetings with the Director and members of the Association, in addition to creating their first website and generating photographic material for use on social networks and on the website itself.
At the end of 2022, BEINE will resume communication with the Ada Tourism Stakeholder Association to begin the current project in 2023 .
Ada Tourism Stakeholders Association is an organisation associated with the District Assembly for the development of tourism and the promotion of the area. The Tourist Information Office operates within the Association.
Activities and objectives of Ada Tourism Stakeholders Assoc.:
- coordinate, develop and promote sustainable tourism business units and practices,
- improve the experience of all visitors,
- create employment for young people in the community,
- and preserve nature and culture.
Current status of the project : Resuming activities.
Current stage: execution and monitoring of planned actions.
Stages carried out: initial diagnosis, identification and action plan.
Partial results achieved :
Reactivation of the Association's activities.
Reformulation of the business plan seeking to create sustainable products, with economic profitability and a positive impact on the members of the association, its visitors and the Ada community itself.
Creation of corporate and commercial presentations.
Creation of promotional videos for the Ada region.
Reactivation of the network of contacts with members and other stakeholders (Ghana Tourism Secretariat, World Tourism Organization (UNWTO), among others.